Saturday, February 4, 2017

TOW #17 - Beyonce's Pregnancy Photoshoot


In the midst of this week, it was announcing that the multi-millionaire couple, Beyonce and Jay-Z, are expecting twins! The news has spread all over the media, celebrating and anticipating the birth of "Queen B"'s second and third child. Along with the release of the announcement, an album of a collection of photos of the artist has also infected the media. Besides it being beautiful and perfectly timed (well played, B), the photo shoot also employs many rhetorical strategies used to prove the artist's central claim that she has "Three Hearts".
First off, Beyonce is sporting her wedding val. This reveals that she is still in a committed relationship with her husband, as well as further entailing she is keeping her vows. Beyonce is wearing her undergarments, showing that she (and other women) can still be beautiful and youthful although pregnant and a mother, which defies the stereotypes of what an expecting-mother should feel. The background of flowers could be suggesting the natural beauties that life has to offer. This shows how Beyonce values the patterns of nature and draws a metaphor of "the flowers blooming" and her twins growing. With her hands on her stomach, Beyonce shows the closeness and gives off nurturing body language between her and her babies.

Overall, Beyonce’s photoshoot “I Have Three Hearts” is intellectually sculpted to grab the media’s attention. It reveals Beyonce as a mother, as well as shows the underlying message that motherhood is beautiful and should be cherished. Like so many other famous people, she wants to show her audience and followers that she experiences many of the same aspects of life, despite being a celebrity. It seems apparent in many aspects that generally, famous artists want to be recognized as people too. Specifically, Beyonce points out through her pregnancy that she lives an ordinary (and perhaps a little glamorous) life.

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